Conference Schedule

Mon, July 11, 2016

3:00pm – 6:30pm Registration
4:00pm – 5:00pm General Session: The Arizona Traveler and The Arrivals Effect
5:00pm – 7:00pm Welcome / Taste Participant Form Reception

Tues, July 12, 2016

7:30am – 8:15am Continental Breakfast
8:15am – 8:45am Opening Session – Arizona Office of Tourism Year in Review
8:45am – 10:00am General Session – Get It On – What It Means To Lead The Way, Keni Thomas
10:00am – 10:30am Morning Break & Book Signing with Keni Thomas
10:30am – 11:30pm Concurrent Workshop Sessions
    Tucson: An International Culinary Destination
     Mobile Moments in the Traveler’s Journey
     Thoughtful Leadership
11:30am – 1;00pm Luncheon featuring Roger Dow, U.S. Travel Association President & CEO
1:00pm – 2:00pm Concurrent Workshop Sessions
     Strengthening International Markets: China and Mexico
    Social Media Quickfire: Instant Action Items to Make the Most of Your Efforts
    Advocating Tourism featuring Mike Fullerton, Brand USA
    Market Smart, Not Loud
 2:00pm – 2:30pm  Afternoon Break
 2:30pm – 3:45pm General Session: America Wild: National Parks Adventure, Shaun McGillivray
 3:45pm – 4:45pm Concurrent Workshop Sessions
    Destination Management: Technology Streamlining Operations
    Total Resort Management “Tribal Gaming Style”: Maximizing the Unique Gaming and Non-gaming Amenities to Appeal to a Broad Demographic Range of Patrons
     Email Marketing and Database Management
    Lessons Learned: Telling Your Destination’s Story
5:00pm – 6:00pm Conference Reception
6:00pm – 8:30pm Governor’s Tourism Award Gala Dinner

Wed, July 13, 2016

8:00am – 9:00am Continental Breakfast
9:00am – 10:15am General Session – Capitalizing on Opportunities in Uncertain Times, Adam Sacks
10:15am – 10:45am Morning Break
10:45am – 12:00pm Closing Session – The GRAND PITCH