| 7:30am – 8:15am |
Continental Breakfast |
| 8:15am – 8:45am |
Opening Session – Arizona Office of Tourism Year in Review |
| 8:45am – 10:00am |
General Session – Get It On – What It Means To Lead The Way, Keni Thomas |
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| 10:00am – 10:30am |
Morning Break & Book Signing with Keni Thomas |
| 10:30am – 11:30pm |
Concurrent Workshop Sessions |
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Tucson: An International Culinary Destination |
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Mobile Moments in the Traveler’s Journey |
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Thoughtful Leadership |
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| 11:30am – 1;00pm |
Luncheon featuring Roger Dow, U.S. Travel Association President & CEO |
| 1:00pm – 2:00pm |
Concurrent Workshop Sessions |
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Strengthening International Markets: China and Mexico |
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Social Media Quickfire: Instant Action Items to Make the Most of Your Efforts |
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Advocating Tourism featuring Mike Fullerton, Brand USA |
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Market Smart, Not Loud |
| 2:00pm – 2:30pm |
Afternoon Break |
| 2:30pm – 3:45pm |
General Session: America Wild: National Parks Adventure, Shaun McGillivray |
| 3:45pm – 4:45pm |
Concurrent Workshop Sessions |
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Destination Management: Technology Streamlining Operations |
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Total Resort Management “Tribal Gaming Style”: Maximizing the Unique Gaming and Non-gaming Amenities to Appeal to a Broad Demographic Range of Patrons |
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Email Marketing and Database Management |
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Lessons Learned: Telling Your Destination’s Story
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| 5:00pm – 6:00pm |
Conference Reception |
| 6:00pm – 8:30pm |
Governor’s Tourism Award Gala Dinner |
